Business Terms of Service
Last updated October 2, 2026
These terms govern a business’s use of TextBack, operated by LINEA HOLDINGS, a limited liability company registered in Puerto Rico. By subscribing, the business agrees to them. They apply to business owners only. The text messages TextBack sends to callers are governed by the separate SMS Terms, and a business owner’s acceptance of these terms is never consent on a caller’s behalf.
What the service does
We give you a dedicated phone number. When you forward your unanswered calls to it, we answer with a short recorded message, offer the caller a text (they press 1 to get it), and notify you that you missed a call. You keep your existing business line. Calls you don’t answer go to TextBack instead of your voicemail, and TextBack doesn’t record messages. Offering callers a text depends on carrier approval of our texting service, which we cannot guarantee. Until it is approved, callers hear a short message and TextBack alerts you by text to each missed call.
Text messaging
TextBack sends two kinds of texts. To business owners: account, billing and missed-call alerts, which owners agree to receive when they sign up; message frequency varies, message and data rates may apply, reply STOP to opt out or HELP for help. To callers: when someone calls a business that uses TextBack and is not answered, they are asked to press 1; only if they do, TextBack (LINEA HOLDINGS) sends that caller one automated text about their call to the business. TextBack writes every one of these messages, and businesses cannot change them. The terms for caller texts are the SMS Terms. Carriers are not liable for delayed or undelivered messages.
Your responsibilities
- You own or are authorized to use the business phone number you forward to us.
- The business name you enter is your own business’s name, or one you are authorized to use. Callers hear it and it appears in the text they receive.
- You will not use TextBack, or the caller information it gives you, for marketing, promotional, or bulk messages. TextBack only offers a text to people who called you.
- You will use a caller’s number, whether they asked for a text, and their reply only to respond to that caller about their call, and you will not contact a caller who has opted out.
- You will comply with any law that applies to how you contact people yourself.
- You will not use TextBack for businesses that sell age-restricted or prohibited goods or services (such as cannabis, firearms, tobacco or vaping products, alcohol, or gambling), which carriers do not allow on this kind of campaign.
Using TextBack for unsolicited messaging is grounds for immediate termination without refund.
Billing
TextBack is $39 per month per business, billed in advance. There is no free trial and no contract.
Cancellation: cancel any time from your dashboard’s billing portal. Service continues to the end of the period you paid for. We do not prorate partial months.
Failed payments: we’ll text and email you. If payment still fails after 7 days, the service is suspended.
Your phone number
The number we provision is assigned to you while your subscription is active. After cancellation or suspension we hold it for 14 days, then release it back to our carrier. Reactivate within 14 days and you keep it; after that you get a new one. We cannot recover a released number.
Availability
We depend on Twilio and on your carrier’s call forwarding. We work hard to keep this running, but we do not guarantee uninterrupted service, and we are not liable for calls missed during an outage of a service we do not control.
Limitation of liability
To the maximum extent the law allows, our total liability is limited to the amount you paid us in the 3 months before the claim. We are not liable for lost business, lost profits, or indirect damages.
Changes and contact
We may update these terms and will post changes here. Continued use means you accept them. Questions: Dustin@callita.ai. Governing law: the Commonwealth of Puerto Rico.